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Customers come and go during a sale at a Walmart in Virginia
The settlement requires Walmart to pay over $66,000 in penalties and costs and improve internal reporting. Photograph: Michael Reynolds/EPA
The settlement requires Walmart to pay over $66,000 in penalties and costs and improve internal reporting. Photograph: Michael Reynolds/EPA

Walmart fined $66,000 for levying fake New York 'sugar tax' on soda

This article is more than 9 years old

Consumers who complained about overpriced Coca-Cola were falsely told state has ‘sugar tax’, investigators said

New York’s attorney general has settled a false advertising investigation at Walmart, saying stores were charging a nonexistent “sugar tax” on soda.

The attorney general’s office says the retail chain launched a national sale in June advertising Coca-Cola 12-packs for $3, but consumers at 117 Wal-Mart stores in New York were routinely charged $3.50.

Investigators say consumers who complained were falsely told the state has a “sugar tax.” They say the markup of more than 16% violated two laws.

They say Walmart ran a similar sale in March, and 66,000 12-packs of Coca-Cola have been sold in New York at an inflated price.

The settlement requires Walmart to pay over $66,000 in penalties and costs and improve internal reporting.

A message left at the Bentonville, Arkansas, company was not immediately returned.

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