For Immediate Release                                                                               31 July 2015

Dignity plc

('Dignity')

Changes to the Board of Directors

Further to its announcement on 9 June 2015 regarding the retirement of Ishbel Macpherson, one of its independent Non-executive Directors, Dignity, the listed funeral services group, is pleased to announce the appointment of David Blackwood to the Board as an independent Non-executive Director from 1 October 2015. Ishbel Macpherson will retire from the Board on that date.

David recently retired as Group Finance Director of Synthomer plc, a leading global provider of speciality aqueous polymers. Previous to that he was Group Treasurer at Imperial Chemical Industries plc and held a number of senior positions with that group of companies over a 22 year career. He is a Chartered Accountant and a Fellow of the Association of Corporate Treasurers.

He will take over as Chair of the Audit Committee from Ishbel Macpherson and will also become a member of the Remuneration and Nomination sub-committees of the Board. This appointment means that there will remain an equal number of independent Non-executive Directors to Executive Directors serving on the Board in addition to the Non-executive Chairman.

Under s822 of the Companies Act 2006 David does not have a notifiable shareholding in the Company. As required by Listing Rule 9.6.13, a schedule listing all current and past directorships in other publicly quoted companies held by him in the previous five years is shown below.

There is no other information required to be disclosed pursuant to Listing Rule 9.6.13R.

Richard Portman

Corporate Services Director

Dignity plc

Telephone: 0121-321-5602