PREMIER VETERINARY GROUP PLC

("PVG" or "the Company")

CONTROLLED EXPANSION INTO THE US

London, UK, 5 May 2016 - Premier Veterinary Group plc (LSE: PVG) announces that it has commenced a controlled expansion into the US for its preventative healthcare program for pets branded "Pet Care Plan" (PCP) with the appointment of two Regional Sales Directors, based out of Atlanta, Georgia and Charlotte, North Carolina, plus two launching/training staff, to its US subsidiary, Premier Vet Alliance LLC.

The new Regional Sales Directors, Craig Fraser and Jennifer Scarberry, have joined the Company from DVM Resources/Animal Healthcare International and Antech Diagnostics respectively where they were Regional Managers. Both executives have significant experience in veterinary product sales and following a recently completed training and induction period, they have already secured 7 new hospital contracts for PCP in Georgia, Mississippi, North Carolina and South Carolina.

The available market for preventative healthcare programs for pets across the US is estimated at 70 million dogs and 74 million cats (U.S. Pet Ownership & Demographics Sourcebook 2012). The largest operator in this segment in the US is reported to have one million pets on such programs.

Dominic Tonner, Chief Executive Officer of PVG, commented:

"We have been evaluating the US as a target market for PCP for almost 2 years and feel the time is now right for our entry.  We are now pleased to be able to announce our first steps in the south east region of the country. We plan a methodical build-up of our presence with the appointment of additional sales and training personnel to support the product within hospitals."

For further information, please contact:

Premier Veterinary Group plc                                                           Tel: +44 (0)117 970 4130

Dominic Tonner, Chief Executive Officer                                         

Daniel Smith, Chief Financial Officer                                 

Square1 Consulting                                                                           Tel: +44 (0)207 929 5599

David Bick/Brian Alexander

Note to Editors:

PVG's services to third party veterinary practices, through its wholly-owned subsidiary Premier Vet Alliance ("PVA"), include the administration and support of a preventative healthcare program for pets branded "Pet Care Plan"; and the operation of a buying group (the "PVA Buying Group") which offers enhanced discounts to member practices on pharmaceutical and consumable spending.

Pet Care Plan is a structured, preventative healthcare program for cats, dogs and rabbits and is available only through veterinary practices. The program is seen as a way of providing gold standard care for pets at an affordable price for the client, by way of fixed monthly payments.

Pet Care Plan uses a clinical approach to prevention, as this is the most effective method of ensuring illnesses are diagnosed more quickly and not given a chance to advance. What truly sets Pet Care Plan apart is its unique approach of offering an end-to-end solution and support to the practice, which has been proven to work extremely well. PVA works alongside practices to create a tailor-made, cost-effective service for clients, one that delivers excellent care to their patients and significantly improves practice performance.

The PVA Buying Group, is now the UK's largest veterinary buying group without group interests in veterinary practices or veterinary wholesalers offering its members the best discounts across the industry on pharmaceutical and consumable spend.

For further details: http://www.premiervetalliance.co.uk/

This announcement includes "forward-looking statements" which include all statements other than statements of historical facts, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations, and any statements preceded by, followed by or that include forward-looking terminology such as the words "targets", "believes", "estimates", "expects", "aims", "intends", "will", "can", "may", "anticipates", "would", "should", "could" or similar expressions or the negative thereof. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors beyond the Company's control that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Such forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future. These forward-looking statements speak only as at the date of this announcement. The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based. As a result of these factors, readers are cautioned not to rely on any forward-looking statement.