boohoo.com plc

("boohoo" or the "Company")

SAYE Share Scheme 2016

boohoo, one of the UK's largest pure-play online, own brand fashion retailers, announces the grant of options to employees as part of its Save As You Earn ('SAYE') share scheme for 2016. The scheme is open to all employees, giving them the opportunity to participate in the future growth of the Company via share option arrangements.

Eligible employees were invited to subscribe for options over Ordinary Shares with an exercise price of 78.8 pence, a 20% discount to the closing middle market price of the Ordinary Shares on 27 September 2016, the day before the invitation to participate was made. The options have a contract start date of 1 December 2016 and are exercisable between 1 December 2019 and 31 May 2020.

A total of 441 employees elected to participate, and pursuant to these elections a total of 2,837,947 options over Ordinary Shares were issued on 21 October 2016 equating to 0.25% of the current issued share capital.

Neil Catto, Chief Financial Officer, is a participant in the Company's SAYE scheme and is included in the total figures above. His individual option grant pursuant to this year's SAYE scheme is 9,137 shares, which takes his total SAYE holding to 59,604 shares under option.

As a result of these option grants, Neil's interest in Ordinary Shares is as follows:

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About boohoo.com

"24/7 Global Fashion"

Keeping one step ahead of the trends or making a subtle style change is easy with boohoo.com and with up to 100 new pieces hitting the site every day and a new collection each week, boohoo.com never stops - it is 24/7 fashion at its best.

From the UK's best kept fashion secret to one of the fastest growing own-brand, international etailers, boohoo.com has quickly evolved into a global fashion leader of its generation.  Combining cutting-edge, aspirational design with an affordable price tag, boohoo.com has been pushing boundaries since 2006 to bring its customers all the latest looks for less.