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Notification of Transactions by a Director/PDMR

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RNS Number : 8534Z
Eagle Eye Solutions Group PLC
17 March 2017

Eagle Eye Solutions Group plc

(the "Company")

Notification of Transactions by a Director/PDMR

The Company was today informed that on 16 March 2017, Mr Steve Rothwell, Chief Technical Officer, sold 100,000 ordinary shares of 1p each in the Company ("Ordinary Shares") at a price of 144.5 pence per share. Following this transaction Mr Rothwell beneficial interest in Ordinary Shares is 1,511,672, representing approximately 6.82 percent of the Company's issued ordinary share capital.



Details of the person discharging managerial responsibilities / person closely associated





Mr Steve Rothwell


Reason for the notification





Chief Technical Officer


Initial notification/Amendment

Initial Notification


Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor



Eagle Eye Solutions plc





Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted


Description of the financial instrument, type of instrument


Identification code



Ordinary shares of 1p each




Nature of transaction

Sale of shares



Price(s) and volume(s)










Aggregated information

-      Aggregated volume

-      Price






Date of the transaction

16 March 2017


Place of the transaction

London Stock Exchange


For further information, please contact: Eagle Eye

Tim Mason, Chief Executive Officer

Lucy Sharman-Munday, Chief Financial Officer

Tel: 0844 824 3686

Investec (Nominated Advisor and Broker)

Dominic Emery/ David Anderson, Corporate Finance

Tel: 020 7597 5970

Matt Lewis, Corporate Broking

Hudson Sandler

Nick Lyon/Alex Brennan

Tel: 020 7796 4133


Information on Eagle Eye

Eagle Eye is a leading SaaS technology company that securely validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries.


The Company's digital marketing platform, Eagle Eye AIR, enables the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards, replacing previously used paper-based methods. Our Eagle Eye platform creates a network effect between merchants, distributors and brands enabling stronger connections and value to all parties. Through our four products we enable brands and merchants to reduce cost, improve their customer offer and accelerate their innovation.


The UK promotions market is currently transitioning through substantial change as both retailers and consumers are moving away from paper and plastic to digital. In 2014 there were in excess of 730 million coupons redeemed in the UK1, and 16 billion digital coupons redeemed worldwide2.


The Eagle Eye AIR platform comprises four key products: Eagle Eye Promote - for the management of offers and promotions, Eagle Eye Gift - for gift cards and customer care, Eagle Eye Reward - for loyalty and reward schemes and Eagle Eye Engage - for digital messaging. These four products enable the Company's customers to deliver targeted promotions, gift vouchers and rewards to consumers in real time, in a simple and secure way, across multiple marketing communications channels including email, SMS messaging and loyalty apps. The promotions can be redeemed securely by the consumer through any enabled point of sale channel.


The Company's current customer base comprises leading names in UK grocery, retail and hospitality including Asda, J Sainsbury, Greggs, JD Sports, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Pizza Express, Tesco and Thomas Pink.


This information is provided by RNS
The company news service from the London Stock Exchange

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