SuperGroup Plc

("SuperGroup", "Group" or the "Company")

24 March 2017

Audit Tender Process

SuperGroup announces its intention to recommend to shareholders, for approval at the 2017 Annual General Meeting ("AGM"), the appointment of Deloitte LLP ("Deloitte") as the auditor of the Group for the financial year ending 28 April 2018.

The Company stated its intention to tender the audit in the Group's Annual Report and Accounts for the financial year ended 30 April 2016.  A competitive tender process, overseen by the Group's Audit Committee, has been undertaken following changes to the UK Corporate Governance Code and EU regulation which require audit tendering and rotation.  This proposed change in auditor follows a recommendation by the Audit Committee based on the outcome of the tender process.

PricewaterhouseCoopers LLP ("PwC"), the Group's current auditor, will continue in the role and will undertake the audit of the Group's financial statements for the financial year ending 29 April 2017, having been re-appointed at the 2016 AGM.

The Board would like to thank PwC for its significant contribution as the Group's auditors since their appointment in 2008 and also the other firms who took part in the tender.  SuperGroup looks forward to working with Deloitte in the future.

Notes to Editors

SuperGroup is the owner of British lifestyle brand Superdry. A brand designed for attitude not age with affordable, premium-quality clothing, accessories and footwear. As we develop the breadth and nature of our product range, we continue to appeal to a much broader, aspirational age group. Those who want to feel amazing in what they wear and appreciate style, quality and attention to detail.

Already well established in the UK - our home market - we operate a significant and continually expanding international business, selling through our websites, wholesale partners, a network of franchise stores and, increasingly, our owned stores. We are becoming a more efficient business as we improve our Design to Customer process and refine our wholesale model. Simultaneously, we are focused on expanding our business globally, and we have a clear strategy for growing our e-commerce business as well as Europe, North America and China.

We now have a physical presence in 51 countries and 712 stores and concessions globally. We also have a successful e-commerce business with 25 international websites across 18 countries covering 12 different languages and delivering to 169 countries.