8 June 2017

ASOS Plc ("ASOS" or the "Company")

Director/PDMR Shareholding

The Company announces that today Nick Beighton, Chief Executive Officer, was granted an option under the ASOS Plc SAYE Share Option Scheme over ASOS Plc ordinary shares of 3.5p each as detailed below:

For further information:

Background note

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge fashion and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 85,000 branded and own-label products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US and Europe to almost every country in the world.

We tailor the mix of own-label, global and local brands sold through each of our eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia.

ASOS's websites attracted 127 million visits during February 2017 (February 2016: 106 million) and as at 28 February 2017 it had 14.1 million active customers¹ (29 February 2016: 10.9 million), of which 5.0 million were located in the UK and 9.1 million were located in our international territories (29 February 2016: 4.3 million in the UK and 6.6 million internationally).

¹Defined as having shopped in the last twelve months as at 28 February 2017