25 August 2017

Conviviality Plc
(the "Company")

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them in accordance with the Market Abuse Regulations

Conviviality Plc (AIM: CVR), the UK's leading independent wholesaler and distributor of alcohol and impulse serving consumers through its Franchised retail outlets and through hospitality and food service, announces the following awards over ordinary shares of £0.0002 each in the Company ("Ordinary Shares") under the Conviviality Plc Deferred Annual Bonus Share Plan ("DABS").

Pursuant to the annual bonus plan applicable to the executive directors of Conviviality Plc in respect of the financial year ended 30 April 2017, 50% of the bonus payable to each Director was satisfied in cash, with the balance to be satisfied with Ordinary Shares.  Options have been granted to the executive directors on 24 August 2017 in respect of such number of Ordinary Shares as have been purchased by the Conviviality Plc Employee Benefit Trust using the part of the annual bonus which was not paid in cash, with such options ordinarily vesting on 28 July 2018 (the first anniversary of the date on which the part of the bonus paid in cash was satisfied):

Participants will accrue a right to dividends paid on Ordinary Shares subject to option, which may be satisfied in cash or by the issue of additional Ordinary Shares.  The exercise price payable by each executive director is £0.0002 per Ordinary Share. 

Enquiries:

Conviviality Plc                                                                                 Tel: 01270 614 700
Diana Hunter, Chief Executive Officer
Andrew Humphreys, Chief Financial Officer

Investec (Nominated Adviser and Broker)                           Tel: 020 7597 5970
Garry Levin / David Flin / Daniel Adams

FTI Consulting                                                                                   Tel: 020 3727 1000
Jonathon Brill / Georgina Goodhew / Fiona Walker