This announcement contains inside information

boohoo.com plc

("boohoo" or the "Company")

Appointment of Non-Executive Director

boohoo.com (AIM: BOO), a leading online fashion group, is pleased to announce that Pierre Marie Jean-Louis Cuilleret is joining the Board as non-executive director with immediate effect. Upon his appointment Pierre will sit on each of the Company's Audit, Remuneration and Nomination Committees.

Pierre is a successful entrepreneur, who in 1996 founded The Phone House, which became the number one independent mobile phone retailer in Europe, subsequently being acquired by The Carphone Warehouse Group Plc. Between 2005 and 2014, Pierre was Chief Executive Officer of Micromania, the number one video game retailer in France, where he oversaw its rapid growth and acquisition by Gamestop Group.

In parallel to his CEO duties, in July 2011 Pierre was appointed as an independent non-executive director of Distribuidora Internacional de Alimentacion SA, a food retailer, listed on the Madrid Stock Exchange, where he served on the board until 2016.

Pierre is currently an independent non-executive director on the board of Barcelona-based fashion retailer Desigual SLU.

Peter Williams, non-executive Chairman, commented:

"I am delighted to welcome Pierre to the Company. Pierre's international experience and particular insight in European retail markets will be invaluable to the Company at this stage of its evolution. The Board very much look forward to working with him."

Pierre Cuilleret commented:

"I am excited to join the team that led Boohoo to become one of the fastest-growing fashion e-tailers. I look forward to working with the entire Board towards strengthening and developing an already successful portfolio of international brands."

The following additional information is provided in accordance with paragraph (g) of Schedule Two of the AIM Rules for Companies.

Pierre Marie Jean-Louis Cuilleret (aged 50) holds or has held the following directorships or partnerships in the past five years:

There is no further information to be disclosed pursuant to Schedule Two Part (g) of the AIM Rules for Companies.

Enquiries