The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.

boohoo.com plc

("boohoo.com" or the "Company")

Director's Dealing

boohoo.com plc (AIM: BOO), a leading online fashion group, announces that, Pierre Cuilleret, Non-Executive Director, has purchased 100,000 ordinary shares of 1 pence each ("Ordinary Shares") on 28 September 2017 at an average price of 204.83p per Ordinary Share.

Following this transaction, Pierre has an interest in 100,000 Ordinary Shares, representing approximately 0.01 per cent. of the Company's issued Ordinary Share capital.

The notification below, made in accordance with the requirements of the EU Market Abuse Regulation, provides further detail.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

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About boohoo.com

"boohoo is a leader in the fashion eCommerce market"

Founded in Manchester in 2006, the Group started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo.com has been pushing boundaries to bring its customers up-to-date fashion, 24/7. boohoo.com has grown rapidly in the UK and internationally,  including through the acquisitions of the fashion brands PrettyLittleThing, and Nasty Gal, and expanding its offering with range extensions into menswear and children's wear, through boohooMAN and boohooKIDS. Today, the Group sells to over 6 million customers in almost every country in the world.