Taptica International Ltd

("Taptica" or the "Company")

Director Dealing and Total Voting Rights

Taptica (AIM: TAP), a global end-to-end mobile advertising platform, announces that, on 11 September 2017 (the "Grant Date"), it approved the issue and allotment of 1,617 ordinary shares of NIS 0.01 each in the capital of the Company ("Ordinary Shares") to Ronni Zehavi, a Non-Executive Director of the Company. The new Ordinary Shares were issued at £3.87 per Ordinary Share, representing the average closing price of an Ordinary Share  for the 30 days prior to the Grant Date, and were issued to satisfy Ronni Zehavi's pre-approved director fees for the three months ended 20 August 2017. Application has been made to the London Stock Exchange for Admission of 1,617 New Ordinary Shares to trading on AIM ("Admission"). It is expected that Admission will take place on 6 October2017. The New Ordinary Shares will rank pari passu with the Company's existing issued ordinary shares.

 Total Voting Rights

For the purposes of the Financial Conduct Authority's Disclosure and Transparency Rules, the Company's issued share capital consists of 61,800,840 ordinary shares with a nominal value of 0.01 pence each ('Ordinary Shares'), along with 8,088,337 shares reclassified as dormant shares under the Israeli Companies Law (without any rights attached thereon). Therefore the total number of shares with voting rights will be 61,800,840. The Company does not hold any Ordinary Shares in Treasury. 

The above figure of 61,800,840 Ordinary Shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FCA's Disclosure and Transparency Rules.

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About Taptica

Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Its proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. It works with more than 600 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston, Beijing, Seoul and London. Taptica is traded on the London Stock Exchange (AIM: TAP).