Taptica International Ltd

("Taptica" or the "Company")

Total Voting Rights

Taptica (AIM: TAP), a global end-to-end mobile advertising platform, for the purposes of the Financial Conduct Authority's Disclosure and Transparency Rules, notifies the market that as at the date of this announcement, the Company's issued share capital consists of 62,381,756 ordinary shares with a nominal value of NIS0.01 each ('Ordinary Shares'), along with 8,088,337 shares reclassified as dormant shares under the Israeli Companies Law (without any rights attached thereon). Therefore the total number of shares with voting rights will be 62,381,756. The Company does not hold any Ordinary Shares in Treasury.

The above figure of 62,381,756 Ordinary Shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FCA's Disclosure and Transparency Rules.

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About Taptica

Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Its proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. It works with more than 600 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston, Beijing, Seoul and London. Taptica is traded on the London Stock Exchange (AIM: TAP).