Date: 28 April 2017

SPORTS DIRECT INTERNATIONAL PLC

("Sports Direct" or the "Company")

SHARE BUYBACK PROGRAMME UPDATE

Further to the announcement made by the Company on 5 January 2017, the Company announces that it has instructed Citigroup Global Markets Limited in relation to an irrevocable, non-discretionary share buyback programme to purchase the Company's shares during the forthcoming closed period, which commences on 30 April 2017 and will end on 20 July 2017 (the "Closed Period Programme").

The maximum number of shares that may be purchased under the Closed Period Programme will be 54,495,913 ordinary shares and the aggregate purchase price of all shares acquired under the Closed Period Programme will be no greater than £163,487,739.

For the avoidance of doubt, the total number of shares purchased under the Closed Period Programme and the aggregate price paid for those shares will be counted towards the limits for the ongoing share buyback programme as set out in the Company's 5 January 2017 announcement.

The purpose of the Closed Period Programme is to reduce the share capital of the Company.

The Closed Period Programme will be conducted within certain pre-set parameters, and in compliance with the relevant conditions for trading, restrictions regarding time and volume, disclosure and reporting obligations, and price conditions. The shares repurchased by the Company will be held in treasury pending cancellation or re-issue.

Ends.