LONDON (ShareCast) - Stella David, a non-executive director of Homeserve, the emergency repair group, has stocked up on shares in the firm with a £44,255 purchase.

David, who joined the board in November 2010, bought 17,688 at 250.20p each, less than a week after the firm announced 200 job cuts.

Despite the cuts, the firm assured investors that its full-year profits will be in line with expectations even though its recent travails are still preventing the group from restarting some marketing operations.

With customer numbers falling and the restarting of outbound calls taking longer than ancitpated, the company will make hundreds of lay-offs in order to scale back its telesales operations.

Adjusted pre-tax profit is expected to be within analysts' expectations of around £122-132m for the year ending March 31st.


Top Director Buys

Imaginatik (IMTK)
Director name: Mr Matthew Jonathan Cooper
Amount purchased: 22,327,692 @ 0.30p
Value: £66,983

Homeserve (HSV)
Director name: Ms Stella David
Amount purchased: 17,688 @ 250.20p
Value: £44,255

Imaginatik (IMTK)
Director name: Mr David Gammon
Amount purchased: 7,442,564 @ 0.30p
Value: £22,328

Imaginatik (IMTK)
Director name: Mr Shawn Taylor
Amount purchased: 6,200,000 @ 0.30p
Value: £18,600

Aberdeen New Thai Inv Trust (ANW)
Director name: Mr Peter Bristowe
Amount purchased: 6,000 @ 289.29p
Value: £17,357


Top Director Sells

Catlin Group Ltd. (CGL)
Director name: Mr Paul Jardine
Amount sold: 183,328 @ 443.00p
Value: £812,143

Alexander David Securities Group (ADS)
Director name: Mr Trevor Coote
Amount sold: 31,250,000 @ 0.16p
Value: £50,000

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