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PZ Cussons to keep St. Tropez brand, partner with US-based Emerson

By Michele Maatouk

Date: Thursday 26 Jun 2025

(Sharecast News) - PZ Cussons said on Thursday that it has decided to keep St. Tropez and will partner with US-based Emerson as it sets a new "strategic direction" for the self-tanning brand.
The company announced in April last year that it was planning to sell the St. Tropez brand as...

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