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Ideal Shopping sales stall in April

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Date: Wednesday 07 May 2008

LONDON (ShareCast) - Shoppers are switching off the Ideal Shopping channels, with sales slowing sharply in April and the group cautious about the future.

"Since the end of March we have seen slower activity, and this has resulted in sales growth of 2% for the first 18 weeks of 2008. This compares with a strong start to last year," Ideal said.

Sales for the first nine weeks of the year were 6.4% ahead of the comparable period in 2007. Ideal added that margins had risen despite the recent slowing of sales and it had added more than 130,000 in the first 18 weeks of 2008.

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