ASOS director banks £2.8m

Date: Friday 21 Jan 2011

Jon Kamaluddin, the international director of AIM-quoted online fashion retailer ASOS, has secured a near-£2.8m gain by exercising options and selling the shares immediately.

Kamaluddin exercised options over 80,000 shares at 43.5p a share and 96,995 shares at 58.25p a share. That is a total cost of £91,300. All of the 176,995 shares were then sold at 1610.83p each.

That raised £2.85m so the gain was £2.76m

Kamaluddin owns 74,348 shares, worth more than £1.1m. He also has a further 167,408 share options.

ASOS shares are highly rated and the share price has been held up by buying by Danish fashion retailer Bestseller. It has built up a 18.27% stake in less than one year. Bestseller is owned by the Holch Povlsen family and its brands include Vero Moda, Jack&Jones and Villa.

A trading statement earlier this week said that there was a 156% improvement in overseas revenues to £43.7m in the three months to the end of December 2010. UK growth was slower but the overall improvement in revenues was 59% to £100m.

Top Director Buys

ARC Capital Holdings Ltd. (ARCH)
Director name: Mr Christopher M Gradel
Amount purchased: 247,000 @ $1.25
Value: $307,515

Phaunos Timber Fund Ltd. (PTF)
Director name: Sir Henry Studholme
Amount purchased: 75,000 @ $0.79
Value: $58,875

Witan Pacific Inv Trust (WPC)
Director name: Mrs Seymour Williams
Amount purchased: 15,000 @ 216.00p
Value: £32,400

Rolls-Royce Group (RR.)
Director name: Mr James M Guyette
Amount purchased: 3,116 @ 661.12p
Value: £20,600

Personal Group Holdings (PGH)
Director name: Mr Ken W Rooney
Amount purchased: 4,425 @ 289.00p
Value: £12,788


Top Director Sells

ASOS (ASC)
Director name: Mr Jonathan Damian Kamaluddin
Amount sold: 176,995 @ 1,610.83p
Value: £2,851,089

Abbey Protection (ABB)
Director name: Mr Adrian Green
Amount sold: 363,636 @ 77.00p
Value: £280,000

Mulberry Group (MUL)
Director name: Mr Roger T Mather
Amount sold: 3,850 @ 1,300.00p
Value: £50,050

Pacific Alliance Asia Opportunity Fund Ltd. (PAX)
Director name: Mr Anthony M Miller
Amount sold: 34,945 @ $2.13
Value: $74,370

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