i-design Group Plc
30 July 2007

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1.  Identity of the issuer or the underlying issuer of existing shares to
    which voting rights are attached
    I-DESIGN GROUP PLC

2.  Reason for the notification (please tick the appropriate box or boxes)

    An acquisition or disposal of voting rights                       (X)

    An acquisition or disposal of financial instruments which may     ( )
    result in the acquisition of shares already issued to which
    voting rights are attached

    An event changing the breakdown of voting rights                  ( )

    Other (specify):                                                  ( )

3.  Full name of person(s) subject to the notification obligation:
    Artemis Investment Management Ltd.

4.  Full name of shareholder(s) (if different from 3.)
    Artemis AIM VCT 2 plc

5.  Date of the transaction (and date on which the threshold is crossed
    or reached if different):
    20 July 2007

6.  Date on which issuer notified:
    25 July 2007

7.  Threshold(s) that is/are crossed or reached:
    4%

8.  Notified details:

A. Voting rights attached to shares

Class/type of shares (if possible using the        Ordinary 10p (GB00B1Z7SF38)
ISIN code)

Situation previous to    Resulting situation after the triggering transaction
the triggering
transaction
Number of  Number of    Number of   Number of voting     % of voting rights
Shares     Voting       shares      rights
           Rights
                        Direct      Direct   Indirect    Direct    Indirect
nil        nil          597,014     597,014              4.23


B. Financial Instruments

Resulting situation after the triggering transaction
Type of       Expiration   Exercise/          Number of voting  % of voting
financial     date         Conversion Period/ rights that may   rights
instrument                 Date               be acquired if
                                              the instrument is
                                              exercised/
                                              converted

Total (A+B)
Number of voting rights              % of voting rights
597,014                              4.23

9.  Chain of controlled undertakings through which the voting rights and/
    or the financial instruments are effectively held, if applicable:

Proxy Voting:
10.  Name of the proxy holder:

11.  Number of voting rights proxy
     holder will cease to hold:

12.  Date on which proxy holder
     will cease to hold voting
     rights:

13.  Additional information:       Shares result from a placing

14:  Contact name:                 Karen Paine

15.  Contact telephone number:     0131 718 0414




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