Ocean Finance Loans:
£8.43m
0.000p ()
4.38p
UBC Media Group PLC
15 April 2008
UBC Media ("UBC" or The "Company")
Virgin Radio joins Network Drive, signing new advertising sales deal with UBC
Media
London, April 15, 2008 - UBC Media Group plc (UBC:L) is pleased to announce that
it has signed an agreement with Virgin Radio, which will see the station join
UBC's programme syndication networks for the first time. Beginning on 1 May,
the deal is for two years and means UBC will now supply traffic and travel news
to Virgin and will sell airtime on behalf of Virgin within the bulletins
This is a significant development for UBC, as it will increase impact delivery
for the company's advertisers by six per cent; rising from 135,382,000 to
143,796,000 impacts. The weekly adult reach across UBC's networks will also
increase by 1.5m, or ten percent, to 16.7million.
Since pioneering programme syndication as a means of delivering high quality
content to commercial radio in 1994, UBC has grown to become the largest
independent network airtime sales point to media agencies via its Network Drive,
Sky News Radio Network and Entertainment News syndicated networks. UBC supplies
syndicated services to over 250 commercial radio stations within the UK.
John Quinn, Chief Operating Officer of UBC Media said:
"We've had a successful working relationship with Virgin for many years now and
are really pleased to be moving it to the next level. Virgin's decision to join
our programme syndication network and allow us to sell their airtime is a very
important step for us, which endorses our position within the industry."
Trading in UBC's commercial division this year is extremely positive, and is
expected to outperform the industry. Further comment on this will appear in the
company's forthcoming trading statement, which is due later this month.
ENDS
ENQUIRIES
John Quinn, COO, UBC Media Group plc Tel: 020 7453 1600
Verity Williams, Portland for UBC Tel: 020 7404 5344 or
verity.williams@portlandpr.co.uk
Sarah Jacobs, Seymour Pierce: Tel: 020 7107 8008
About UBC Media Group
UBC is quoted on the London Stock Exchange's AIM market. The Group is the market
leader in the supply of audio content and broadcast data software to the radio
industry in the UK. In addition to the entertainment, traffic & travel and
national news services provided to commercial radio, the Group is the largest
independent producer of radio programming for the BBC and the UK's leading
supplier of digital radio scrolling text and EPG software. It is also part of
the MXR Regional Multiplex consortium and the 4Digital National Multiplex
consortium. www.ubcmedia.com
This information is provided by RNS
The company news service from the London Stock Exchange