British Sky Broadcasting Group PLC
30 April 2008

                                        
                       BRITISH SKY BROADCASTING GROUP PLC
                                        
      Interim Management Statement for the nine months ended 31 March 2008
                                        
      Customer growth up 10%; revenue growth up 10%; on track for full year

Operational Performance: Customer growth in line with targets

• Net customer growth in the quarter of 56,000 to 8.888 million

 - New customer additions of 289,000
 - Lowest third quarter churn for four years at 10.5%
 - ARPU increases to £424

• Total gross product sales of 1.2 million in the third quarter included:

 - Growth in Sky+ households of 262,000 to 3.393 million
 - Multiroom growth of 40,000 to 1.571 million
 - HD growth of 43,000 to 465,000
 - Broadband growth of 229,000 to 1.428 million
 - Sky Talk growth of 180,000 to 1.095 million

Financial Performance: Strong top-line growth

• Revenue increased by 10% on the comparable period(1) to £3,706 million

• Gross margin increased by one percentage point on the comparable period to
  65%(2) (excluding exceptional item)

• Operating profit of £504 million included £127 million of investment in
  residential broadband and telephony, £20 million of investment in Easynet
  Enterprise and an exceptional charge of £17 million

• Adjusted operating profit of £521 million(3) reflected strong product volumes

• Adjusted earnings per share of 17.0 pence (2007: 19.5 pence); basic loss per
  share of 6.8 pence includes net exceptional items of £415 million(4)

Jeremy Darroch, Chief Executive said:

"We are reporting a strong set of results today. We are delivering for customers
through a combination of great quality, value and service. As a result, more
customers are choosing Sky, they are more satisfied and they are taking more
products than ever before. In the third quarter, despite a difficult consumer
environment, customer growth increased by 10% on last year and third-quarter
churn was at a four-year low.

"The success of our strategy is reflected in our financial performance. Revenue
growth of 10%, increased quarterly profitability and reducing broadband losses
put us on track to achieve our targets."


(1) Nine months ended 31 March 2007

(2) Gross margin in the comparable period excludes a one-off receipt of 
£65 million from a third party channel provider, accounted for within 
programming costs

(3) Adjusted operating profit for the nine months to 31 March 2008, excludes an
exceptional item of £17 million relating to EDS legal costs

(4) Net exceptional items include £17 million relating to EDS legal costs, an 
impairment of £474 million relating to the Group's investment in ITV, a 
£67 million gain relating to an exchange transaction for National Geographic, 
£5 million gain relating to mark-to-market in derivative financial instruments 
that do not qualify for hedge accounting and related tax adjustments of 
£4 million


Enquiries:

Analysts/Investors:

Robert Kingston          Tel: 020 7705 3726
Francesca Pierce         Tel: 020 7705 3337

E-mail: investor-relations@bskyb.com

Press:

Robert Fraser            Tel: 020 7705 3036
Bella Vuillermoz         Tel: 020 7800 2651

E-mail: corporate.communications@bskyb.com


A conference call for UK and European analysts and investors will be held at
08.30 a.m. (BST) today. To register for this, please contact Kirsty Flockhart at
Finsbury on +44 20 7251 3801. A live webcast of this call and replay facility
will be available on Sky's corporate website, http://www.sky.com/corporate.

There will be a separate conference call for US analysts and investors at 10.00
a.m. (EST) today. Details of this call have been sent to US institutions and can
be obtained from Dana Johnston at Taylor Rafferty on +1 212 889 4350. A live
webcast of this call and replay facility will be available on Sky's corporate
website, http://www.sky.com/corporate.


Results highlights


All financial results have been prepared in accordance with International
Financial Reporting Standards ("IFRS"), including comparatives.

Customer Metrics
'000s                            31-Mar-08          31-Dec-07      Net additions
--------------------------------------------------------------------------------
Total customers(1)(2)(3)             8,888              8,832                 56
Additional products:
Sky+(4)                              3,393              3,131                262
Multiroom(5)                         1,571              1,531                 40
HD                                     465                422                 43
Broadband                            1,428              1,199                229
Telephony                            1,095                915                180
Other KPI's:
Churn                                 10.5%              10.0%
ARPU                                  £424               £421
--------------------------------------------------------------------------------

(1) Includes DTH subscribers in Republic of Ireland. (548,000 as at 31 March 
2008, 535,000 as at 31 December 2007.)

(2) DTH subscribers include only primary subscriptions to Sky (no additional 
Sky+ or Multiroom subscriptions are counted). This does not include customers 
taking Sky's freesat offering or churned customers viewing free-to-air channels.

(3) DTH subscribers include subscribers taking Sky packages via DSL through
Tiscali TV.

(4) Sky+ includes HD households

(5) Multiroom includes households subscribing to more than one digibox. (No
additional units are counted for the second or any subsequent Multiroom
subscriptions within one household.)


Financial Summary (unaudited)

                                        9 months to      9 months to    
£'millions                                   Mar-08           Mar-07    % change
--------------------------------------------------------------------------------
Income statement:
Revenue                                       3,706            3,376         10%
Gross Profit(6)                               2,411            2,223          8%
 % Margin                                      65.1%            65.8%
Operating Profit                                504              613        -18%
 % Margin                                      13.6%            18.2%
Exceptional operating items(7)                  (17)              56          -
Adjusted operating profit                       521              557         -6%
Impairment of available-for-sale
investment(8)                                  (474)               -          -
(Loss) profit for the period                   (118)             388          -
Cash flow information:
EBITDA                                          684              750         -9%
Cash generated from operations(9)               614              732        -16%
Net debt(10)                                  1,912            1,810          6%
--------------------------------------------------------------------------------
Per share information (pence):          9 months to      9 months to
                                             Mar-08           Mar-07    % change 
--------------------------------------------------------------------------------
EPS - adjusted(11)                             17.0             19.5        -13%
(Loss) earnings per share - basic              (6.8)            22.1          -
--------------------------------------------------------------------------------

(6) Gross profit in the nine months to 31 March 2007 includes a one-off receipt 
of £65 million from a third party channel provider, accounted for within
programming costs. Excluding this, gross margin was 63.9% in the comparable
period.

(7) Exceptional operating items include amounts relating to EDS legal costs in
both 2008 (£17m) and 2007 (£9m), and a one-off receipt of £65 million from a
third party channel provider in 2007

(8) Impairment of available-for-sale investment relates to an impairment of £474
million relating to the Group's investment in ITV

(9) Cash from operations for the nine months to 31 March 2007 includes net
exceptional receipt of £56 million

(10) Cash, cash-equivalents, short-term deposits, net of borrowings and 
borrowings related financial instruments

(11) Adjusted EPS for the nine months excludes £17 million litigation fees
relating to EDS, an impairment of £474 million relating to the Group's
investment in ITV, a £67 million gain relating to an exchange transaction for
National Geographic, £5 million gain relating to mark-to-market of derivative
financial instruments that do not qualify for hedge accounting and related tax
adjustments of £4 million


OVERVIEW

Customer growth continues to be strong despite a difficult consumer environment
and we are on track for our target of 10 million customers in 2010. We continue
to focus on quality growth. Increasing new product penetration means that over
half of our customers now take at least one additional product. A reduction in
short-term viewing package discounts and the implementation of an installation
charge across all products are contributing to the long-term health of the
business. While these actions impact gross additions, the benefits can be seen
in customer loyalty, with third quarter churn of 10.5% at its lowest level for
four years, and good growth in ARPU, which reached £424.

Key operational highlights for the three months to 31 March 2008 ("the quarter")
were:

 • Net customer additions of 56,000 up 10% year on year
 • The lowest third quarter churn for four years at 10.5%
 • ARPU of £424 in the third quarter, up 4% year on year
 • More than half of customers now take an additional product
 • Sky+ additions of 262,000 increasing penetration of Sky+ to 38% of
   customers
 • Sky Broadband additions of 229,000 customers to 1.4 million and Sky Talk
   additions of 180,000 to 1.1 million customers, maintaining our position as
   the fastest growing broadband and home telephony provider in the UK

The financial performance for the nine months to 31 March 2008 ("the period")
was in line with our expectations. Revenue increased by 10% to £3.7 billion,
driven by growth in both TV customers and sales of additional products. Adjusted
operating profit of £521 million, a decline of £36 million, reflects our
continued investment in residential broadband and telephony, the loss of related
fees and advertising revenue from the non-carriage of our basic channels on
cable, and the additional cost this year of the new Barclays Premier League
contract. Statutory operating profit of £504 million includes £127 million
investment in our broadband and telephony services, £20 million of investment in
Easynet Enterprise and £17 million of exceptional legal costs.

In accordance with IAS 39 "Financial Instruments Recognition and Measurement
("IAS 39"), the results for the quarter reflect a further impairment charge of
£131 million relating to the Group's investment in ITV plc, taking the total for
the period to £474 million. The impairment charge has been treated as an
exceptional item and was determined with reference to ITV's equity share price
at 28 March 2008.


OPERATIONAL REVIEW

Total product sales exceeded four million in the period, a record level of
demand, and up by around 40% on the comparable period. Demand for Sky products
remained strong among both existing Sky TV customers and new customers joining
Sky. During the quarter, 42% of additions to Sky+, 24% of additions to Sky HD
and 41% of additions to Sky Broadband were new customers to Sky.

Third quarter net customer additions increased by 10% to 56,000 with improved
churn more than offsetting lower gross additions, which in the third quarter of
the prior year benefited from the launch of "See, Speak, Surf". Customer loyalty
is benefiting from specific actions we have taken, with third quarter churn of
10.5% at its lowest level for four years. We continue to manage and target our
business towards 10 million customers in 2010.

Loyalty and customer satisfaction is also benefiting from strong take-up of
additional products such as Sky+, Sky Broadband and Sky Talk, with over half of
customers now taking an additional product.

Sky+ continued to show strong growth, increasing by 262,000 in the quarter, to
3.4 million customers or 38% penetration of our customer base. Multiroom
households grew by 40,000 in the quarter, now 18% of the base. Sky HD grew by
43,000 to 465,000, 5% of the base. During the quarter, we added a further three
channels to our high definition ("HD") service: Sky Movies Premiere HD, Sky
Sports HD3 and Rush HD. FX HD launched in April, bringing the total number of HD
channels available on Sky to 18, providing customers with a far greater choice
of HD viewing than any other TV platform.

Sky Broadband added a further 229,000 customers to take the total to 
1.4 million(1) maintaining its position as the fastest growing broadband 
provider in the UK. As at 31 March 2008, 88% of Sky Broadband customers were on 
our network and around two-thirds of these on-net customers are taking a 
paid-for product. For the second year running, the uSwitch "Broadband 
satisfaction awards" recognised the quality and value offered by Sky Broadband,
honouring Sky with the "Best Deal for You" and "Joint Best value for Money" 
awards.

Sky Talk surpassed one million customers during the quarter with net additions
of 180,000 to reach 1.1 million. At 31 March 2008, 57% of Sky Broadband
customers also took Sky Talk. Sky Talk also received recognition of its service
in the recent uSwitch "Home Phone Customer Satisfaction Awards 2008". Consumers
ranked Sky Talk, the newest entrant in the home phone sector, as the best
telephony provider and winner of seven out of eleven categories including "Best
overall customer satisfaction" and "Most likely to be recommended".

As the rapid progress of Sky Broadband and Sky Talk continues, there remains a
substantial opportunity for further growth, with less than one in ten Sky
customers taking the combination of TV, broadband and telephony at the end of
the third quarter.

Our content offering performed strongly throughout the quarter and was supported
by investment in content-focused above-the-line marketing to communicate the
breadth and quality of our programming. The Easter weekend was particularly
strong; Sky Sports achieved its highest ever viewing for the Barclays Premier
League in its Grand Slam football weekend on 23 March 2008 and Sky One achieved
outstanding audience figures with both original programming and US acquisitions.
"Ross Kemp in Afghanistan" and US drama "Lost" both consistently achieved
audiences of over one million, while the adaptation of Terry Pratchett's "The
Colour of Magic" reached over two million viewers with its first episode, making
Sky One the third most watched channel in Sky homes over Easter.

During the quarter, Sky Sports secured a new three-year agreement for live
coverage of the UEFA Champions League from the 2009/10 season. Under the new
contract, Sky Sports will show more live matches than ever before, with an
increase in both the number of games and match nights. In addition to the live
rights, we have also secured cross-platform rights for mobile and broadband and
highlights packages.

During the quarter, Sky made significant contribution in the areas of enriching
programming, education, the environment and accessibility of the arts. In April,
Sky News was awarded a BAFTA for the quality of its news coverage of the Glasgow
airport attack and continues to set the pace of innovation in 24 hour breaking
news. Sky News remains the only British television news service that does not
receive any public subsidy.

At the first anniversary of the launch of auto standby, the UK-pioneered
software has been downloaded to more than four million Sky+ and HD set-top
boxes. To date, it has saved our customers more than £16 million on their
electricity bills and 52,000 tonnes of CO2, more than Sky's entire direct
operational footprint of 45,555 tonnes CO2.

Sky Learning launched 'Sky Learning Explorer' in the quarter, which directs
customers to programming linked to eight GCSEs, seven A-levels and eight adult
interests and passions. Sky has also signed an innovative agreement with Open
University to offer customers free introductory courses.

At a time of concern over funding for arts organisations and the price of
attending performances, Sky has provided unique opportunities to attend a number
of cultural events. Through our partnership with the English National Opera,
thousands of Sky customers were able to attend a performance for just £5, and
hundreds of local school children were offered educational workshops.


(1) An additional 28,000 business and professional services were registered to 
the UK Online service which are not included in this figure



FINANCIAL SUMMARY

Our financial performance for the period demonstrates strong top-line growth and
positions us well as we exit our 2008 financial year. The underlying strength of
our Pay TV business is helping to offset the expected impact of the new Barclays
Premier League contract and the non-carriage of our basic channels on cable. In
addition, the peak level of broadband investment is now behind us. EBITDA,
excluding exceptional items, remained strong at £701 million, an increase of £7
million on the comparable period. Adjusted operating profit was £521 million
(2007: £557 million) and statutory operating profit of £504 million included
£127 million of investment in residential broadband and telephony, £20 million
of investment in Easynet Enterprise, and exceptional legal costs of £17 million.

Revenue

Revenue growth remained strong, increasing by 10% year on year to £3,706 million
(2007: £3,376 million), driven by continued product and customer growth. Group
revenue included £176 million from residential broadband and telephony (2007:
£41 million), and £130 million from Easynet Enterprise (2007: £117 million).

Retail subscription revenue increased by 12% on the comparable period to £2,808
million (2007: £2,514 million). Underlying growth was primarily driven by a 5%
increase in the average number of DTH customers and ARPU growth of 6% over the
nine month period. ARPU increased by £3 from the prior quarter, with the
increased penetration of paid-for products offsetting the £4 decline of
non-recurring revenue related to the Hatton pay per view event in the second
quarter.

Wholesale and advertising revenue reflected the non-carriage of our basic
channels on Virgin Media's cable network. Wholesale subscription revenue fell by
£26 million to £136 million (2007: £162 million) and advertising revenue
decreased by £10 million to £248 million (2007: £258 million).

Sky Bet revenue of £35 million (2007: £34 million), increased by 3% on the
comparable period, benefiting from the consolidation of 365 Media Group plc
(acquired in January 2007) and growth in internet sports betting and TV games.
In particular, Sky Poker has performed strongly since its launch in February
2007.

Installation, hardware and service revenue was £212 million (2007: £167
million), up 27% on the comparable period. This increase reflects the strong
growth in product sales and broadband additions, as well as the addition of a
standard installation fee across all products.

Other revenue of £267 million (2007: £241 million) increased by 11% on the
comparable period. The majority of this increase was driven by growth in Easynet
Enterprise revenues and the first time consolidation of Amstrad (acquired in
September 2007).

Gross margin

Gross profit was £2,411 million for the period, generating a gross margin of 65%
(2007: 66%). Excluding the one-off receipt of £65 million from a third party
channel provider in the comparable period, gross margin increased by one
percentage point on the comparable period.

Programming costs of £1,295 million (2007: £1,153 million), increased by £142
million. Excluding the one-off receipt of £65 million in the comparable period,
programming costs increased by £77 million. This increase was primarily due to
higher Barclays Premier League costs and investment in entertainment channels,
partially offset by foreign exchange benefits.

Other operating costs

Operating costs excluding programming, increased by £297 million on the
comparable period to £1,907 million (2007: £1,610 million) and include broadband
and telephony operating costs of £297 million, £150 million of Easynet
Enterprise costs and £17 million of exceptional legal fees. Excluding these
costs, other operating costs increased by £137 million on the comparable period,
reflecting continued strong demand for products.

Marketing costs for the period increased by £23 million to £569 million (2007:
£546 million). This reflected the upfront cost of meeting strong Sky+ demand,
higher above the line marketing spend and the costs of servicing an overall
larger subscriber base, partially offset by lower subscriber additions. Third
quarter marketing costs fell by £7 million with a lower rate of above the line
spend in both broadband and pay TV, partially offset by the higher cost of
strong growth in Sky+ volumes.

Subscriber management costs of £548 million increased by £81 million on the
comparable period. This increase was primarily driven by a full nine months
investment in residential broadband and telephony, and the first time
consolidation of Amstrad. The remaining increase was due to the cost of higher
year on year product sales, which has a corresponding benefit to installation,
hardware and service revenue.

The remaining other operating expenses increased by £193 million to £790 million
(2007: £597 million) primarily due to the inclusion of residential broadband and
telephony and Easynet Enterprise. Administration costs of £395 million included
a £17 million exceptional charge relating to the legal costs of the Group's
claim against EDS, a full nine-month's of consolidation of Amstrad and 365 Media
costs and higher depreciation following our investments in infrastructure and
systems.

Exceptional items

In accordance with IAS 39, following a review of the carrying value of the
Group's investment in ITV plc at 28 March 2008, we have recognised a further
impairment loss of £131 million for the quarter, totalling £474 million for the
period.  This was determined with reference to ITV's equity share price at 28
March 2008 (the last trading day of the Group's reporting period).

As previously reported, in December 2007, Sky effectively exchanged its 50%
share in the National Geographic Partnership UK for 21% interests in National
Geographic Channel (NGC) Network International, LLC, and NGC Network Latin
America, which resulted in a gain on disposal of joint ventures of £67 million.

The Group reported an exceptional charge of £17 million within administration
expenses (2007: £9 million) relating to legal costs from the Group's claim
against EDS, which provided services to the Group as part of the Group's
investment in CRM systems software and infrastructure. We currently expect to
incur exceptional costs of around £21 million in total for the 2008 financial
year in respect of this claim.

Earnings

Adjusted earnings per share of 17.0 pence (2007: 19.5 pence) reflected our
investment in residential broadband and telephony, higher costs of the new
Barclays Premier League contract and the impact of the non-carriage of our basic
channels on cable.

Statutory loss per share of 6.8 pence (2007: earnings per share of 22.1 pence)
included an impairment charge of £474 million relating to the Group's investment
in ITV, £17 million of legal costs, £5 million gain on mark-to-market of
derivative financial instruments and related tax adjustments of £4 million, and
a gain on disposal of a joint venture of £67 million.

The issued share capital at the end of the period was 1,753 million (2007: 1,753
million).

Cash flow

The financial position of the Group remains strong, with £614 million of
operating cash flow generated year to date, which, when combined with existing
cash balances is sufficient to meet all of our operating and repayment
requirements falling due within the current and next financial years. At 31
March 2008 the Group had net debt of £1,912 million, including cash and cash
equivalents on the balance sheet of £751 million.

A working capital outflow of £70 million (2007: £18 million) was higher than the
comparative period due to the new Barclays Premier League contract and other
programming prepayments. Capital expenditure was £247 million and included £79
million investment in residential broadband and Easynet Enterprise. Acquisition
spend was £71 million, and mainly related to the Group's acquisition of Amstrad
plc, acquired in September 2007.

Use of measures not defined under IFRS

This press release contains certain information on the Group's financial
position, results and cash flows that have been derived from measures calculated
in accordance with IFRS. This information should not be read in isolation of the
related IFRS measures.

Forward-looking statements

This document contains certain forward-looking statements within the meaning of
the United States Private Securities Litigation Reform Act of 1995 with respect
to the Group's financial condition, results of operations and business, and
management's strategy, plans and objectives for the Group. These statements
include, without limitation, those that express forecasts, expectations and
projections with respect to the potential for growth of free-to-air and pay-TV,
fixed line telephony, broadband and bandwidth requirements, advertising growth,
DTH subscriber growth, Multiroom, Sky+ and other services penetration, churn,
DTH and other revenue, profitability and margin growth, cash flow generation,
programming and other costs, subscriber acquisition costs and marketing
expenditure, capital expenditure programmes and proposals for returning capital
to shareholders.

These statements (and all other forward-looking statements contained in this
document) are not guarantees of future performance and are subject to risks,
uncertainties and other factors, some of which are beyond the Group's control,
are difficult to predict and could cause actual results to differ materially
from those expressed or implied or forecast in the forward-looking
statements. These factors include, but are not limited to, the fact that the
Group operates in a highly competitive environment, the effects of laws and
government regulation upon the Group's activities, its reliance on technology,
which is subject to risk, change and development, failure of key suppliers, its
ability to continue to obtain exclusive rights to movies, sports events and
other programming content, risks inherent in the implementation of large-scale
capital expenditure projects, the Group's ability to continue to communicate and
market its services effectively, and the risks associated with the Group's
operation of digital television transmission in the U.K. and Ireland.

Information on some risks and uncertainties are described in the "Risk Factors"
section of Sky's Interim Report on form 6-K for the period ended 31 December
2007. Copies of the Interim Report on form 6-K are available on request
from British Sky Broadcasting Group plc, Grant Way, Isleworth TW7 5QD or from
the British Sky Broadcasting web page at www.sky.com/corporate. All
forward-looking statements in this document are based on information known to
the Group on the date hereof. The Group undertakes no obligation publicly to
update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.


Appendix 1 - Customer and Market Data

                                        Third quarter as      Second quarter as    Third quarter as
                                        at 31 March 2008    at 31 December 2007    at 31 March 2007

DTH homes(1)(2)(3)                             8,888,000              8,832,000           8,492,000

Total TV homes in the U.K.
and Ireland(4)                                27,156,000             27,093,000          26,837,000

DTH homes as a percentage of                          33%                    33%                 32%
total U.K. and Ireland TV homes

Cable - U.K.(5)                                3,532,000              3,478,000           3,386,000
Cable - Ireland                                  556,000                565,000             566,000

Sky+ homes(6)                                  3,393,000              3,131,000           2,167,000

Multiroom homes(7)                             1,571,000              1,531,000           1,297,000

HD homes                                         465,000                422,000             244,000

Sky Broadband                                  1,428,000              1,199,000             457,000

Sky Talk                                       1,095,000                915,000             355,000

DTT (freeview only) - U.K.(8)                          -              9,575,000           8,370,000



(1) Includes DTH customers in Republic of Ireland of 548,000 as at 31 March 2008

(2) DTH customers includes only primary subscriptions to Sky (no additional Sky+
or Multiroom subscriptions are counted). This does not include customers taking
Sky's Freesat offering who do not subscribe to an additional Sky service or
churned customers viewing free-to-air channels

(3) DTH homes include subscribers taking Sky packages via DSL through Tiscali TV

(4) Total U.K. homes estimated by BARB and taken from the beginning of the month
following the period end (latest figures as at 31 March 2008). Total Ireland
homes estimated by Ireland's Central Statistics Office

(5) Cable subscriber numbers exclude Tiscali TV and the historic comparatives have
been restated to reflect this

(6) Sky+ homes include HD households

(7) Multiroom includes households subscribing to more than one digibox. (No
additional units are counted for the second or any subsequent Multiroom
subscriptions within one household)

(8) DTT homes (Freeview only) estimated by OFCOM. Latest data available is at 31
December 2007. Prior year figures have been restated (previously sourced from
BARB) and relate to unique TV households



Appendix 2 - Glossary

Useful definitions              Description

Adjusted earnings per share     Adjusted profit divided by the weighted average
                                number of ordinary shares during the year.

Adjusted operating profit       Operating profit before taking account of
                                exceptional items.

Adjusted profit for the period  Profit for the period adjusted to remove
                                mark-to-market movements in derivative financial
                                instruments that do not qualify for hedge
                                accounting and exceptional items.

ARPU                            Average Revenue Per User: the amount spent by
                                the Group's residential subscribers in the
                                quarter, divided by the average number of
                                residential subscribers in the quarter,
                                annualised.

Churn                           The number of DTH subscribers over a given
                                period that terminate their subscription in its
                                entirety, net of former subscribers who
                                reinstate their subscription in that period
                                (where such reinstatement is within a twelve
                                month period of the termination of their
                                original subscription), expressed as a
                                percentage of total subscribers.

Customer                        A subscriber to a DTH service.

DTH                             Direct-to-home: the transmission of satellite
                                services with a reception through a mini-dish.

EBITDA                          Earnings before interest, taxation, depreciation
                                and amortisation is calculated as operating
                                profit before depreciation and amortisation or
                                impairment of goodwill and intangible assets.

Free cash flow                  The amount of cash generated by Sky after
                                meeting obligations for interest and tax, and
                                after all capital investment and net cash flows
                                relating to our joint ventures and associates.

Gross margin                    Revenue less programming expenses as a
                                proportion of revenue.

Gross profit                    Revenue less programming expense.

HD                              High Definition.

Multiroom                       Installation of one or more additional
                                set-top-boxes in the household of an existing
                                DTH customer.

Net debt                        Cash, cash-equivalents, short-term deposits, net
                                of borrowings and borrowings related derivative
                                financial instruments.

On-net                          Customers subscribing to our unbundled broadband
                                product.

Product                         Any service chosen by a Sky customer. These
                                include DTH, Sky+, Multiroom, Sky HD, Sky
                                Broadband and Sky Talk.

Sale                            A sale is a gross addition of any product.

Sky+                            Sky's fully-integrated Personal Video Recorder
                                (PVR) and satellite decoder.

Underlying                      Excluding contribution from Sky Broadband and
                                Talk, Easynet Enterprise and exceptional items.

Viewing share                   Number of people viewing a channel as a
                                percentage of total viewing audience.



Appendix 3 - Consolidated Financial Information

Consolidated Income Statement for the nine months ended 31 March 2008

                                                                2007/08         2006/07
                                                            Nine months     Nine months
                                                                  ended           ended
                                                               31 March        31 March
                                                                     £m              £m
                                         Notes               (unaudited)     (unaudited)

Revenue                                      1                    3,706           3,376
Operating expense                            2                   (3,202)         (2,763)
-------------------------------------------------------------------------------------------
|EBITDA                                                            684              750   |
|Depreciation and amortisation                                    (180)            (137)  |
-------------------------------------------------------------------------------------------
Operating profit                                                   504              613
-------------------------------------------------------------------------------------------
Share of results from joint ventures 
and associates                                                      12                9
Investment income                                                   38               42
Finance costs                                                     (127)            (108)
Profit on disposal of joint venture                                 67                -
Impairment of available-for-sale 
investment                                                        (474)               -
Profit before tax                                                   20              556
-------------------------------------------------------------------------------------------

Taxation                                                          (138)            (168)
(Loss) profit for the period                                      (118)             388
-------------------------------------------------------------------------------------------

(Loss) earnings per share from (loss) profit for the period 
(in pence) 
Basic                                                             (6.8)              22.1
Diluted                                                           (6.8)              22.1
-------------------------------------------------------------------------------------------
|Adjusted basic                                                   17.0               19.5 |
|Adjusted diluted                                                 16.9               19.5 |
-------------------------------------------------------------------------------------------


Consolidated Income Statement for the three months ended 31 March 2008

                                                                2007/08         2006/07
                                                           Three months    Three months
                                                                  ended           ended
                                                               31 March        31 March
                                                                     £m              £m
                                                             (unaudited)     (unaudited)

Revenue                                                           1,248           1,156
Operating expense                                                (1,039)           (938)
-------------------------------------------------------------------------------------------
|EBITDA                                                             269             264   |
|Depreciation and amortisation                                      (60)            (46)  |
-------------------------------------------------------------------------------------------

Operating profit                                                    209             218
-------------------------------------------------------------------------------------------

Share of results from joint ventures and associates                   4               3
Investment income                                                    19              18
Finance costs                                                       (45)            (39)
Impairment of available-for-sale investment                        (131)              -
Profit before tax                                                    56             200
-------------------------------------------------------------------------------------------

Taxation                                                            (62)            (58)
(Loss) profit for the quarter                                        (6)            142
-------------------------------------------------------------------------------------------

(Loss) earnings per share from (loss) profit for the period 
(in pence)
Basic                                                              (0.3)              8.1
Diluted                                                            (0.3)              8.1
-------------------------------------------------------------------------------------------
|Adjusted basic                                                     7.3               8.2 |
|Adjusted diluted                                                   7.2               8.2 |
-------------------------------------------------------------------------------------------



Notes:

1. Revenue
                                                     2007/08             2006/07
                                                 Nine months         Nine months
                                                       ended               ended
                                                    31 March            31 March
                                                          £m                  £m
                                                  (unaudited)         (unaudited)

Retail Subscription                                    2,808               2,514
Wholesale Subscription                                   136                 162
Advertising                                              248                 258
Sky Bet                                                   35                  34
Installation, Hardware and Service                       212                 167
Other                                                    267                 241
                                                       3,706               3,376
---------------------------------------------------------------------------------

2. Operating expense
                                                     2007/08             2006/07
                                                 Nine months         Nine months
                                                       ended               ended
                                                    31 March            31 March
                                                          £m                  £m
                                                  (unaudited)         (unaudited)

Programming                                            1,295               1,153
Transmission and related functions                       395                 278
Marketing                                                569                 546
Subscriber management                                    548                 467
Administration                                           395                 319
                                                       3,202               2,763
---------------------------------------------------------------------------------



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