For Immediate Release                                                                                           18 June 2008

ET-CHINA.COM INTERNATIONAL HOLDINGS LIMITED

("Et-china", "the Group" or "the Company")

ET-china launches partnership with Industrial and 

Commercial Bank of China, Guangdong ("ICBC")*

Et-china.com International Holdings Limited, the leading travel services group in the fast growing region of South China, has entered into a partnership with ICBC, China’s largest corporate bank to provide a dedicated travel services e-booking and payment platform to both ICBC’s individual and corporate customers.

The launch of this platform with ICBC will significantly raise national awareness of the Et-china brand, giving the Company access to ICBC’s 2.7 million corporate customers, 3 million premium account holders and 170 million individual customers nationwide.

The joint platform for ICBC’s individual customers will rollout nationally by July 2008. The ICBC website currently achieves up to 10 million hits per day. Once the service is launched, it would allow ICBC customers to book direct travel services from Et-china. ICBC customers will be able to browse through Et-china’s web portal, search for information on air tickets, hotel bookings and other travel services and will be able to complete the booking and payment through ICBC’s secure online banking network.

The corporate business platform will be launched in Guangzhou initially and into the rest of Guangdong Province in Q4 2008, eventually rolling out to the whole of China. On this specifically designed platform, all corporate users have their own identifiable account which authorises remote access from any location. The system includes real time enquiries and bookings for all airlines operating in China and is directly connected to over 1000 hotels. This unique corporate offering provides new services to Chinese business travellers strengthening Et-china’s growing presence in business travel.

Matthew Ng, President and Chief Executive Officer, commented: “Partnering with ICBC to launch this e-platform adds another leading partner to our relationships with China’s leading banks. Following our alliance with China Minsheng Banking Corporation, this is another significant step in raising the Group’s profile, not only in the fast growing region of South China but right across the country.
This platform marks another significant milestone in the Chinese travel industry by offering synergistic opportunities between both companies giving Et-china access to leading corporate customers coupled with ICBC’s secure payment system giving users a bespoke and seamless travel service.”

  *About Industrial and Commercial Bank of China  (www.icbc.com.cn)

CMBC is the biggest corporate bank in China with 2.72 million corporate customers, 3.02 million gold account holders and 170 million individual customers as at 2007.  It was simultaneously listed on the Hong Kong Stock Exchange and Shanghai Stock Exchange on 27 October 2006.  It is currently one of the largest banks in the world by market capitalisation.  ICBC's current corporate customers include China Southern Power GRID, China Mobile, China Telecom, China GIS and Guangzhou Honda. 

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