Personal Group Holdings Plc ("the Company)

DIRECTORS PURCHASE OF SHARES

Personal Group Holdings Plc ("the Company") operates an Inland Revenue approved All Employee Share Ownership Plan ("AESOP") which allows employees and directors the opportunity to purchase shares in the Company currently held by Personal Group Trustees Limited.

The thirteenth allocation period ended on 30 June 2008 and the following directors have been allocated shares as follows:

Director Price Shares Total number of % Allocated shares held at Holding 2 July 2008 Dr J P Barber 297.5p 453 324,816 1.06 Mr R Pease 297.5p 453 95,016 0.31 Mr K Rooney 297.5p 453 163,449 0.54 Mr R Green 297.5p 423 23,127 0.08 Mr C Curling 297.5p 368 12,666 0.04

Under the Rules of the AESOP, the share price at which the shares are allocated is the lower of the mid-market value at the start and end of the relevant accumulation period.

Enquiries to:

Personal Group Holdings Plc Tel: 01908 605000 John Barber, Finance Director