TR-1:    

NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

Yell Group plc  

2. Reason for the notification   

An acquisition or disposal of voting rights 

Yes

An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to the notification obligation:

AXA S.A, 25 Avenue Matignon 75008 Paris and its group of companies 

4. Full name of shareholder(s) (if different from 3.):

5. Date of the transaction (and date on which the threshold is crossed or reached if different):

29/09/2008

6. Date on which issuer notified:

30/09/2008

7. Threshold(s) that is/are crossed or reached:

16%

8. Notified details:

A: Voting rights attached to shares

Class/type of shares 

 if possible using the ISIN CODE

Situation previous to the Triggering transaction

Resulting situation after the triggering transaction

Number of Shares

Number of Voting Rights 

Number of shares

Number of voting rights

% of voting rights

Direct

Direct  

Indirect

Direct

Indirect

Ordinary 1p

GB0031718066

136,733,998

136,733,998

11,603,949

11,603,949

124,451,639

1.49

15.93

B: Financial Instruments

Resulting situation after the triggering transaction 

Type of financial instrument 

Expiration date

Exercise/ Conversion Period/ Date 

Number of voting rights that may be acquired if the instrument is exercised/ converted. 

% of voting rights

N/A

Total (A+B)

Number of voting rights

% of voting rights

136,055,588

17.42%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

Name of the Company/ Fund

Number of Shares

% of issued share capital

Alliance Capital Management

Direct

6,201,420

0.79387

AXA

Direct

1,591,069

0.20368

AXA Australia

Indirect

268,000

0.03431

AXA Financial, Inc

Indirect

122,828,639

15.72373

AXA IM UK

Direct

3,611,330

0.46229922

AXA IM UK

Indirect

1,355,000

0.17

AXA Winterthur

Direct

200,130

0.025619354

Proxy Voting

10. Name of the proxy holder:

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

14. Contact name:

• Kyere Tabiri

15. Contact telephone      number:

• 020 7003 1510

    ANNEX NOTIFICATION OF MAJOR INTERESTS IN SHARES

A: Identity of the person or legal entity subject to the notification obligation

Full name (including legal form for legal entities)

AXA S.A and its group of companies

Contact address (registered office for legal entities)

25 Avenue Matignon, 75008 Paris

Phone number 

(020) 7003 1510

Other useful information (at least legal representative for legal persons)

AXA IM UK is a 100% direct subsidiary of AXA IM S.A., which is in turn indirectly wholly owned by AXA S.A.

B:     Identity of the notifier, if applicable

Full name 

Alison Stanesby

Contact address 

Yell Group plc, Queens Walk, Oxford Road, Reading, Berkshire, RG1 7PT

Phone number 

  +44 (0) 118 960 3437

Other useful information (e.g. functional relationship with the person or legal entity subject to the notification obligation)

  N/A

C:    Additional information

N/A