Notification of interests of directors/persons discharging managerial responsibility and connected persons pursuant to DTR 3.1.4 R(1)

8 October 2008

Friends Provident plc announces the transfer of 36,614 treasury shares from the Treasury Shares Account to the trustees of the Friends Provident plc Share Incentive Plan (SIP) at a price of £0.8952 per share to satisfy the obligation to issue shares to SIP participants in September 2008.

On 7 October 2008, the Company received notifications from the following persons discharging managerial responsibilities, including an executive director of the Company, that, of the 36,614 ordinary shares of 10p acquired by the Trustees, they have each acquired shares through the SIP as follows:

DIRECTOR Name Shares purchased on Total no. of shares held 6 October 2008 by directors and Connected Persons A R G Gunn 140 123,348

The executive director of Friends Provident plc participating in the SIP is to be regarded as interested in 7,605 shares out of the 2,115,012 shares held by the trustees of the SIP.

OTHER PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY

Name Shares purchased on Total number of shares held by persons 6 October 2008 discharging managerial responsibilities and Connected Persons S J Clamp 140 6,390 R G Ellis 140 23,779 R Sepe 140 28,660 J Stevens 140 27,904

Enquiries: Gordon Ellis, Group Secretary 0845 2683441