LONDON (ShareCast) - Optimisa, a holding company in the marketing sector, has launched a recommended cash offer for marketing services group EQ worth £6.4m, or 72p per share.

AIM listed Optimisa said it will fund the acquisition through a conditional share placing at 1,300p per share to raise £7.8m before expenses.

Today’s offer represents a premium of around 22% to last night’s closing price.

“We have been looking for a business combination that will significantly enhance the size and prospects of Optimisa,” said non-executiove chairman Ron Littleboy.

“We believe that the acquisition of EQ will be earnings enhancing in its first full financial year of ownership,” he added.

In addition, a resolution at the Optimisa EGM will propose to sub-divide each existing Optimisa share into six ordinary shares of 25p each.

Last month, Optimisa almost doubled interim profit to £780,000 following the acquisition of nxtMOVE and Andrew Irving Associates in 2006.

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