LONDON (ShareCast) - Mobile phone giant O2 is to integrate 2ergo Group’s Multisend interactive messaging suite into its Customer Relationships Management system.
Under the terms of a five year contract 2ergo’s Multisend suite will be introduced across O2’s marketing teams with the intention of ultimately using the technology to deliver O2’s core digital marketing programme.
“MultiSend enables companies to quickly and simply target their customers, capture instant responses and achieve the best possible return on their marketing investments,” said Neale Graham, joint chief executive officer of 2ergo Group.
Though no financial details of the contract were disclosed, the board said the service and hosting fees earned under the terms of this agreement would solidify the board’s expectations for the year. Additionally, the board expects that the agreement will produce additional transaction-based fees, with the nature and scope of these becoming clearer as its relationship with O2 develops.
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