RhythmOne to participate in Google advertising trial
Advertising technology company RhythmOne have become one of the first to participate in Google's open beta DoubleClick exchange bidding (EB) program for online advertising.
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UK-based RhythmOne, a digital media company that connects online audiences with brands through premium content across several devices, aims to provide additional demand from its premium partners to hundreds of DoubleClick for Publishers (DFP) clients.
The integration looks to provide maximum monetisation opportunities to web publishers and app developers.
"RhythmOne's focus is to maximise demand for publishers' inventory," said Karim Rayes, vice president of publisher development at RhythmOne.
"Our integration with DoubleClick EB is another component of this commitment and allows us to provide publishers access via open-auction to our high-quality demand - giving them another monetisation source to increase their yield and price on inventory."
Sam Cox, group product manager, DoubleClick added, "Exchange bidding allows publishers to maximise demand for all of their inventory by bringing together real-time pricing from all of their demand sources into a unified auction in the ad server."
As of BST 1010 RhythmOne shares had nudged up just 0.25% to 37.75p