Unilever could be grooming its hair pomade brand Brylcreem for sale to an international trade buyer

By Daily Mail Reporter

Updated: 03:45 EDT, 30 June 2014

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Anglo-Dutch consumer giant Unilever is mulling a sale of its Brylcreem hair pomade brand.

Under boss Paul Polman, Unilever has embarked on a strategy to slim down its portfolio of brands.

It is thought Brylcreem could be snapped up by an international trade buyer, possibly from China or India.

Slick sale: Anglo-Dutch consumer giant Unilever is mulling a sale of its Brylcreem hair pomade brand

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Brylcreem was launched in 1928 and has been owned by Unilever since 2009.

Cricket star Kevin Pietersen is its latest ‘Brylcreem Boy’, a tag first used to describe RAF pilots in the Second World War who were known for their natty hairstyles as well as their bravery.

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