WPP's Ogilvy & Mather acquires South African firm Gloo Digital Design
WPP's wholly-owned marketing communications network, Ogilvy & Mather, has acquired South African firm Gloo Digital Design.
Gloo, which was founded in 2005, specialises in creative campaign solutions for all sectors across the digital media space and has been named 'Digital Agency of the Year' for the past seven years by Financial Mail.
In the year to the end of June, Gloo's revenues totalled ZAR 70.5m, with gross assets of ZAR 27.5m.
"This investment continues WPP's strategy of developing its integrated services in fast-growing and important markets and sectors and strengthening its capabilities including digital media," FTSE 100-listed WPP said.