Tesco embraces 'store in store' format with Holland & Barrett
Tesco and health food shop chain Holland & Barrett have partnered up to introduce a health and well-being 'store in store' format in several of the grocery titan's UK sites.
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Holland & Barrett's sales areas would include a range of popular brands, including Bootea, snail gel and its popular coconut-based products.
"The new format will be integrated within Tesco's store sales floors, enabling Tesco customers to shop across some 3000 product lines from Holland & Barrett’s health, food, beauty and sports ranges," the grocer said.
Customers would also be able to access Holland & Barrett’s popular natural beauty section, natural Tea Bar and its Pick-n-Mix station.
Tesco said the partnership followed its successful introduction of several Arcadia sites in its larger stores last year.