26 April 2016

PREMIER VETERINARY GROUP PLC

REVISED STRATEGY FOR PET CARE PLAN IN NORDIC REGION

Premier Veterinary Group plc (LSE: PVG) ("PVG" or the "Company") announces today that, following a strategic review of its Nordic business, its wholly-owned subsidiary, Premier Vet Alliance Limited ("PVA"), has decided to relaunch Pet Care Plan, a preventative healthcare program for pets, with its own dedicated team in Denmark during May 2016.

Consequently, PVA has agreed with its partner in the Nordic region to dissolve arrangements entered into in 2014. Under the terms of the dissolution agreement both parties will be free to pursue their own strategies with respect to the launch of preventative healthcare programs in the Nordic region. PVA will continue to support the existing client base in Denmark.

Dominic Tonner, CEO of PVG commented:

"PVG will now have the freedom to make available to the full Danish veterinary market the winning formula for its Pet Care Plan, which has already proved successful in the UK and other countries. Thereafter, we will look towards expansion into other countries in the Nordic region."

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NOTES TO EDITORS

Pet Care Plan

Pet Care Plan is a structured, preventative healthcare program for cats, dogs and rabbits and is available through veterinary practices. The program is seen as a way of providing gold standard care for pets at an affordable price for the client, by way of fixed monthly payments.

Pet Care Plan uses a clinical approach to prevention, as this is the most effective method of ensuring illnesses are diagnosed more quickly and not given a chance to advance. What truly sets Pet Care Plan apart is its unique approach of offering an end-to-end solution which has been proven to work. PVA works alongside practices to create a tailor-made, cost-effective service for clients, one that delivers excellent care to their patients and significantly improves practice performance.   For further details: http://www.premiervetalliance.co.uk/

This announcement includes "forward-looking statements" which include all statements other than statements of historical facts, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations, and any statements preceded by, followed by or that include forward-looking terminology such as the words "targets", "believes", "estimates", "expects", "aims", "intends", "will", "can", "may", "anticipates", "would", "should", "could" or similar expressions or the negative thereof. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors beyond the Company's control that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Such forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future. These forward-looking statements speak only as at the date of this announcement. The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based. As a result of these factors, readers are cautioned not to rely on any forward-looking statement.