ALLIANCE PHARMA PLC

("Alliance" or the "Company")

Appointment of Joint Corporate Broker

Alliance Pharma plc (AIM: APH), the specialty pharmaceutical company, is pleased to announce the appointment of Investec Bank plc as joint corporate broker to act alongside Numis Securities Limited, the Company's Nominated Adviser and joint corporate broker.

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About Alliance Pharma

Alliance, founded in 1998, is an international speciality pharmaceutical company based in Chippenham, Wiltshire, UK. The Company has sales in more than 100 countries worldwide via direct sales, joint ventures and a network of distributors.  Alliance has a strong track record of acquiring the rights to established niche products and it currently owns or licenses the rights to approximately 90 pharmaceutical and consumer healthcare products. The Company continues to explore opportunities to expand its product portfolio.

Alliance joined the AIM market of the London Stock Exchange in December 2003 and trades under the symbol APH.