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Lego sales hit record high on demand for new product launches

By Benjamin Chiou

Date: Tuesday 25 Aug 2026

(Sharecast News) - First-half sales at Lego jumped by more than a fifth to a record high, helped by new product releases and partnerships with franchises including the World Cup and KPop Demon Hunters.
The Danish toy giant reported revenues of DKK41.9bn ($6.5bn) over the first six months of 2026, with...

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